Can Tuft and Needle really disrupt the $7 billion mattress industry?

Can Tuft and Needle really disrupt the $7 billion mattress industry?

Since 2015, there has been an explosion of online mattresses. Casper, Tuft and Needle have become household names. The vast majority of these mattresses are memory foam. That’s because new roll packing technology has made it easy to compress and wrap them so that they fit in a box that can be shipped by UPS and FedEx. Many of them consist of 3 layers of foam and a zippable knit ticking. Below are the mattresses that I have tested so far. It can be hard to know how these mattresses will feel without trying them out first but in my reviews I show you how the foam reacts so you have a better sense of what to expect.

Can memory foam mattresses help you sleep?

According to the Better Sleep Council, currently 16% of Americans are sleeping on a memory foam mattress.

A key selling point to many of these mattresses is their free trial period. Traditional mattress stores will charge a restocking fee or make you choose another mattresses in their showroom as an exchange. That’s a lousy deal because the reason you chose your first mattress is because you thought it was the best, you would then need to settle for your second choice.

Tuft & Needle has been on the warpath these last 6 months and their mattress and foam formulation has gotten a complete overhaul. Tuft & Needle listened to their consumer feedback and went back to the drawing board. Within the last 6 months the team at Tuft & Needle has made more than a dozen major changes to the mattress addressing consumer feedback, complaints, and other issues.

The end result? A completely new and dramatically improved mattress.

But in its short life, Tuft and Needle has earned something to brag about. Though its mattresses, at $400 for a queen-sized model, are relatively inexpensive, customers seem to love them. The young company began selling through Amazon in the fall, and its mattresses soon reached No. 1, when rated by customer reviews. Its products have earned 154 five-star and 16 four-star ratings. In the only negative review, a customer gave it a single star complaining that the mattress was too firm for his taste. – Fortune Magazine

Tuft and Needle was co-founded by John-Thomas Marino, 28, and Daehee Park, 25. The two were college buddies at Penn State a few years earlier, where both dabbled in the startup world. After reuniting briefly at a Silicon Valley firm, they left in mid-2012 to launch their own company. “We wanted to take everything we learned tech-wise, in software and business processes, and apply it to something old-fashioned,” says Marino, who goes by JT. They picked mattresses after Marino went through what he describes as a significant amount of pain to buy a $3,200 memory foam mattress. “It was a terrible experience,” he says.

  • Good mattress on a budget 
  • Prefer foam mattresses (with some bounce)
  • You like a firm mattress
  • You don’t like sleeping hot

  • True luxury mattress
  • You prefer spring mattresses
  • Soft/plush feel
  • You want to try the mattress out before buying

Last update was on: April 20, 2018 7:48 pm



  1. […] space and tried to dethrone Casper as the king of the online mattress industry.  However even with crazy mattress competition, the company has still managed to stand apart in my mind as a top mattress in the industry, and has […]

  2. […] is a great companion to a memory foam mattress. If you haven’t already made the switch to a memory foam mattress, it is a less expensive way to try out memory foam before making a mattress […]

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